Designed to help students stand out and personalize their caps on graduation day, Tassel Toppers are an easy way to promote your university.

Here are the top 3 benefits of tassel toppers:

Creative and unique ideas for universities to send out to prospective students in leui of traditional college mail.  

VR is changing the game in recruiting. Apps such as "YouVisit Showcase" now allow high school students to take a 3D tour of college campuses without actually having to travel there. While this doesn't quite do the full campus tour justice, it can be a great alternative for parents who aren't able to come or students that live too far away.

Top 5 Swag ideas for Fall 2016.

Create a lasting impression and brand recognition while you strengthen your marketing campaign.  Custom packaging is a cost effective way to personalize your promotional items and an easy way to boost social media presence and contest participation.  

I was recently asked by a Big 12 university to put together a presentation on how I could help them brand themselves better this next year. I made a condensed version for you because I thought you might find it helpful with the new fiscal year starting.

Here are our top promotional products of 2016.

College students LOVE free t-shirts!  But according to studies, not all shirts are the same in terms of getting your bang for your buck!  If you want to ensure that your apparel giveaways will get worn over and over again, then consider using a tagless private label and choosing retail quality material and cut.  See what we mean below:

Printing is a great way to stand out from competition and leave a lasting professional impression on recipients.  It is still considered one of the higher quality mediums to marketing and conveys professionalism. 

Chances are, if you're reading this blog, you already use promotional products in your marketing campaigns.  But why do you use promotional products? The infographic below is a helpful tool that breaks down the benefits of using promotional products.  

How does the saying go?  “If you fail to plan, you plan to fail.”  One of the key strategies that distinguishes average marketing campaigns from fantastic ones is thinking ahead.  Thinking ahead doesn’t have to be time consuming, complicated or fancy.

New imprint methods for apparel are coming out everyday so here is a helpful guide to help you stay ahead of the curve. Be bold. You won't look back.

Problem: 

The Baylor Alumni Association (BAA) saw donations to its Legacy Scholarship Program dwindle over the years, and was seeking a way to generate excitement and interest in the program.

As a senior in high school I knew exactly where I wanted to go to college!  Ironically my school of choice was well over my price range and had a weak program for my major.  BUT when I went for a college weekend my student hostess was friendly, engaging and a week later I even received an invitation to her wedding! 

We thought this was a cool idea that was worth passing on!  Magnets are an ingenious way to keep students current on campus activities. 

Bowl season is coming up. Do you have a plan in place to acknowledge your biggest donors?

I would say the majority of the high level donors I have met have one thing in common: They like to be recognized. That’s not necessarily a bad thing, I like to be rewarded for what I do as well. So what’s the best way to recognize your donors? Give them something special that only they qualify for. 

Interesting article on a new start up trying to transform the college tour. Our society craves more personalization and the companies that can capitalize on that have proven to be successful.

I am always looking for new swag ideas to pass on to my college customers. And who knows the swag game best? Recruiters. They are attending recruiting fairs weekly so they know what kind of swag students think is cool. I recently showed up and surveyed 25 recruiters from different colleges and universities across the Midwest and here is what I found:

Don’t be deceived… Your recruitment targets may be putting their best foot forward, but at heart they are just big kids wanting to have a good time!  And you can make that happen! Utilize your promotional items to create a fun experience and help your school be remembered.

The most important items students carry to class are their keys, wallet, backpack and cell phone. Of course, the item that requires the most maintenance is a cell phone. If you go to campus without a full charge, chances are you will not make it through a full day without having to find a wall outlet.