Breaking the Status Quo
I started this journey a few months ago when I found myself constantly seeing the same ole promotional items at different universities across the country. Universities have some of the brightest and most creative people out there and we recruit, host campus events, and pursue alumni relations with the same promotional items that have been around since the 80’s. I think it's time for us to take a step out of the box and get creative with how we market ourselves.
According to the higher ed consulting group Noel-Levitz, the median cost of recruiting each new student at a private university is $2,433 and $457 at public universities. So I understand that marketing dollars are precious. The good news is I have found solid evidence that promotional products work and I believe it derives from the rule of reciprocity. “If you give something, the recipient is honor bound to give something back. We humans are hard wired to respond in that way.” For this to work though, we need to think outside the box and give people items that will make a lasting impression.
So I will commit to research and study the future trends… all I ask of you is to have an open mind when I come to you with new ideas.